If asked about her favorite cocktail, Kim Kardashian would unhesitatingly say it’s the one from Nobu. Miley Cyrus also visited her go-to Nobu location just a day before winning her first Grammy with the 2023 hit “Flowers.”
Dubbed “the restaurant chain for the rich and famous” by The Richest magazine, Nobu has attracted A-list Hollywood celebrities and politicians since its founding in 1994 by renowned chef Nobu Matsuhisa, legendary actor Robert De Niro, and veteran producer Meir Teper.
However, Nobu is not just a destination for celebrities; it’s also a go-to for discerning wealthy individuals. Whether dining at a Nobu restaurant, staying at a Nobu hotel, or living in a Nobu-branded residence, guests are promised a truly unique experience.
Exclusivity as a Privilege
Present in the world’s most glamorous cities like Los Angeles, New York, London, Tokyo, Toronto, and now Da Nang and Bangkok, Nobu has become the definition of refined global luxury, sought after by dedicated enthusiasts.
Trevor Horwell, CEO of Nobu Hospitality, notes that the limited availability of Nobu residences in each region maintains its appeal to those who understand and appreciate an elevated lifestyle.
According to Viet Capital Real Estate (VCRE), the developer of Nobu Danang, many buyers of Nobu properties, despite the high rental rates of $321 to $578 per night, choose to own the residences for personal use rather than for business purposes, valuing privacy and exclusive experiences.
Sharing the same philosophy as its restaurants and hotels, Nobu-branded residences worldwide cater to those seeking an authentic, discreet yet prominent lifestyle. Combining Hollywood exclusivity with Japanese hospitality, every Nobu residence offers a distinctive lifestyle for elite residents across continents.
Nobu Residences is more than just a home—it is a place to belong, be understood, and take pride in.
Mr. Horwell believes that the Kokoro philosophy—derived from the Japanese word meaning “from the heart”—serves as the guiding principle for quality and service, embodying the brand’s heartbeat and connecting its various destinations. Beyond the captivating stories of East-West fusion behind the brand, Nobu’s sincere commitment to quality and service is highly valued by customers, resonating with a diverse range of beliefs and delivering rich, profound, and emotionally engaging experiences.
Tiếp nối chuỗi hệ thống 77 nhà hàng, 41 khách sạn và 12 dự án bất động sản thương hiệu của Nobu, dự án phức hợp Nobu Danang tọa lạc trên giao lộ biểu tượng Võ Văn Kiệt – Võ Nguyên Giáp, trực diện biển Mỹ Khê, chính là Branded Residences (bất động sản hàng hiệu) đầu tiên của thương hiệu Nobu tại Đông Nam Á, đánh dấu hành trình chinh phục thị trường đầy tiềm năng này.
Like in other markets, Nobu Danang aims to create meaningful and lasting connections with its elite residents. A VCRE representative emphasizes that real estate is not merely an investment but also a way to enrich life and elevate the owner’s status.
Even more so, by becoming part of Nobu’s worldview and ecosystem, every exquisite flavor, exclusive experience, and breathtaking scenery doesn’t just awaken the customer’s senses but also reshapes their perception of happiness: it’s about belonging to a world that is truly “one-of-a-kind and unique.”
When VCRE chose Da Nang and Nobu Hospitality, they envisioned an international community within the project—a community where social status and lifestyle are affirmed. Much like the iconic song “Hotel California” by the Eagles echoes, “you can check out any time you like, but you can never leave,” the prestige of such an iconic asset transcends borders, creating a value so compelling that its owners never want to part with it.
Contact Information:
Sales Gallery in Da Nang: 90 Vo Van Kiet, An Hai Dong Ward, Son Tra District
Experience Gallery in HCMC: 208 Nam Ky Khoi Nghia, Vo Thi Sau Ward, District 3
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