VCRE’s Signature Boutique Approach: Crafting Exclusivity and Elegance

Stirring up the luxury resort market with the Nobu Danang project recently, Viet Capital Real Estate (VCRE) has established itself as an impressive boutique real estate developer in this new cycle, pioneering experiences and optimizing customer benefits.

When first encountering the Nobu Danang project, many may wonder why Nobu chose Danang instead of another Southeast Asian country or a different city in Vietnam.

However, we can consider a different perspective. Why did VCRE—a dynamic real estate developer—choose the Nobu brand for its landmark project on a prime location?

VCRE – A Developer that Dares to Think Big and Act Differently

Founded in 2012, VCRE is no stranger to domestic and international investors, being a member of Phoenix Holdings—one of Vietnam’s renowned multi-industry corporations. Phoenix Holdings operates across various sectors, including banking and financial services, technology, consumer & retail, F&B, media & entertainment, education, and healthcare. Some notable representatives include BVBank, Timo Digital Bank, Viet Capital Asset Management (VCam), and VietCap Securities (listed on HOSE: VCI), along with other prominent businesses in key sectors.

This solid financial foundation is the reason why many high-end customers are drawn to Nobu Danang. Moreover, what defines VCRE’s distinctive identity and appeal is its pioneering development mindset, daring to take challenging paths to bring truly unique and exciting products to the market.

The founders of Nobu alongside VCRE’s leadership at the exclusive Nobu Danang event

Nobu Danang serves as a prime example, as VCRE could have easily chosen a well-known, mainstream operator to ensure a safe outcome for its debut resort project. However, the VCRE leadership opted for a more challenging path, navigating a lengthy and complex process to approach Nobu, with a single mission in mind: to bring the globally renowned real estate phenomenon, synonymous with unparalleled dining experiences, to Vietnamese customers.

VCRE’s genuine commitment convinced Nobu to bypass other vibrant markets, choosing Danang as its first destination in Southeast Asia as part of its expansion strategy, 30 years after the brand’s inception. Nobu has previously astounded real estate experts worldwide with remarkable achievements, such as its Toronto project becoming one of the best-selling branded residences in the past decade, or the record-breaking $37.3 million penthouse sale in Abu Dhabi.

Partnering with a trailblazing brand like Nobu reflects VCRE’s approach to selecting its “companions”: aligning in vision and values to jointly create a distinct boutique real estate style.

Spaces that Inspire

Pioneering a challenging property model, VCRE aims to develop assets of international caliber while providing solutions that anticipate the evolving needs and lifestyle of a new generation. As Vietnam’s real estate market grows more focused on quantity than quality, VCRE’s representatives advocate for a distinctive approach to contribute to the transformation of the current urban landscape.

“The tool we choose to create inspiring living spaces is special design, which goes beyond external aesthetics. True luxury is refined only when it meets practical needs, making every experience more valuable,” shared Vo Thanh Lam, CEO of VCRE.

At Nobu Danang, VCRE collaborated with top architectural and design partners like AI Planetworks, Blinks Design Group, WSP Hong Kong, and HMA, dedicating considerable time to meticulous initial analysis. According to Mr. Lam, in addition to focusing on foundational values such as a prime location, unique design, and curated living experiences, the decision to limit quantity is a highlight of these premium products.

The scarcity raises the investment stakes in construction but serves as the perfect solution for customers. A suitable scale enhances operational value and optimizes profitability, especially in a highly competitive market like Danang.

As a result, customers investing in the 264 beachfront units at My Khe, or any boutique project developed by VCRE, not only acquire an asset that appreciates over time with the area’s growth potential but also a symbol of status, privilege, and distinction. It is a mark of those who don’t need to strive for show, yet are still admired by many.

Nobu Danang – A Signature Boutique Real Estate Project by VCRE

For this reason, boutique real estate consistently exerts an irresistible allure, confirmed by the deep attachment and loyalty of its discerning clientele.

“I look at developers like Sansiri in Thailand. The market is willing to pay more for branded properties because they know what they’re buying. Sansiri has completely repositioned itself over the past five years, investing in lifestyle and presenting itself as a developer for the next generation of buyers. In Vietnam, we believe that well-planned projects and developers who pay attention to market shifts will achieve higher and more sustainable returns,” concluded the CEO of VCRE.

Beyond material value, aesthetics, brand, or price, VCRE offers a different perspective and feeling within its real estate portfolio. In this context, residential, resort, and commercial properties are not merely assets; they are places where customers live out their better lives. Whether it’s a public, private, or discreet lifestyle, these pieces come to life through VCRE’s deep understanding of and responsiveness to customers’ desires. This understanding is a distinctive quality of a boutique real estate developer, especially as the real estate market recovers and embraces new opportunities.