As one of the few resort projects granted a construction license, Nobu Danang not only affirms the credibility of Bản Việt Real Estate – VCRE but also marks a resurgence in the Da Nang real estate market.
According to the General Statistics Office, the construction sector in Da Nang has recorded impressive growth in Q2 2024 and the first half of 2024, with a 4.03% increase compared to the same period in 2023. This result reflects the efforts of the construction industry and the collaboration of various departments in actively disbursing funds to accelerate project implementation. Mr.Phùng Phú Phong, Director of the Department of Construction, stated that the city has also worked diligently to resolve numerous obstacles, completing the approval of several planning projects, including 22 privately funded constructions with a total investment of nearly 19 trillion VND.
Notably, the official issuance of a construction permit for the Nobu Danang project has drawn significant attention from the real estate and tourism sectors nationwide, further solidifying Da Nang’s position as a leader in the resort market. Adhering to stringent legal regulations is a core principle of VCRE, along with selecting partners that share a similar vision and values to deliver exceptional assets to clients.
With its legal framework now fully established, Nobu Danang instills great hope for a bright future in Da Nang’s resort real estate market.
Legal framework paves the way
Once a cradle of ups and downs for resort apartments, the resurgence of this property type in Da Nang, featuring high-quality projects that address previous shortcomings, is positively influencing the market and laying the groundwork for a sustainable development cycle. Data from Batdongsan.com indicates that property searches in Da Nang rose by 44% in Q2 2024 compared to the previous quarter, surpassing the peak levels of 2023. The demand for quick-flip purchases has decreased, with investors now focusing primarily on long-term needs, including rental and residential investments.
According to Associate Professor Dr. Trần Đình Thiên, former Director of the Vietnam Institute of Economics, Da Nang is well-positioned for growth after 27 years of remarkable development, gaining international stature and global appeal. The cityscape has transformed significantly, achieving a unique dual identity as both a luxury resort capital and an economic powerhouse. Experts recognize that breakthrough policies, such as the pilot free trade zone, technology center, and smart city initiatives, present a once-in-a-lifetime opportunity for the premium resort real estate segment to accelerate its growth.
In this context, projects with transparent legal status, prime locations, and strong branding—like Nobu Danang—are shining examples, paving the way for the return of resort apartments in their most refined form. In addition to its construction permit, Nobu Danang is strategically located in a future administrative center, set to become a new urban icon with an impressive height of 43 stories (186 meters), expected to be completed by 2027.
Following the issuance of the construction permit, the Nobu Danang project site has swiftly commenced operations. Photo: VCRE
Representatives from VCRE believe that the unparalleled experiences offered by Nobu in Vietnam will provide significant financial benefits to investors, while also aiming to enhance the overall value of the high-end real estate market in Da Nang. This new generation of Branded Residences not only captivates affluent individuals and discerning international investors but also introduces new competitive dynamics to local tourism, elevating service quality and diversifying offerings.
Operational Philosophy: ‘Quality over Quantity.
Amidst the lavish “feast” of the real estate market, Nobu Danang stands out like a distinctive “Omakase menu.” Located at a heritage site at the prime intersection of Võ Văn Kiệt and Võ Nguyên Giáp, this flagship project of VCRE not only offers breathtaking views of the renowned My Khe Beach but also represents the first Nobu-branded real estate development in Southeast Asia.
However, Nobu Danang’s allure lies not only in its prime location but also in its exclusivity, featuring just 264 luxury apartments, each with a 100% ocean view.
Representatives from VCRE note that the limited quantity elevates the investment construction cost, but in reality, this scarcity presents an ideal solution for clients. The appropriate scale will enhance operational value and optimize rental performance, especially in a highly competitive market like Da Nang. According to Savills Vietnam, the average occupancy rate for resort apartments here reached 70% in 2023, surpassing the national average. This is a key factor attracting investors to Da Nang’s resort apartments.
Moreover, due to the limited direct competition from similar high-end products, Nobu Danang has been meticulously planned for profitability. The standard design and operational processes for each apartment are crucial for maintaining high rental prices, aligning with the goal of increasing asset value over time and activating a vibrant secondary market in the future.
Nobu Danang promises to welcome guests with a premier dining experience and exceptional service.
For many clients, the irresistible allure of Nobu Danang lies in its ability to connect them with an upscale international community in the most comfortable and authentic way. It is not just a celebrity-owned enterprise; the reason why the elite have been captivated by the Nobu empire for nearly three decades rests on the fundamental values of exquisite culinary quality and genuine service, all within a “celebrity” brand typically associated with million-dollar assets and star status.
As Vietnam’s real estate sector grows more in quantity than quality, VCRE representatives emphasize the need to act with sophistication and distinction, where “sincerity” serves as the remarkable intersection between the two brands and this dynamic region.
“The reason Da Nang is often referred to as a livable city partly stems from its culture of sincerity, sharing, friendliness, care, and respect. Both Nobu and VCRE recognize that these qualities are crucial for creating a sustainable project that attracts high-end international tourism while instilling local pride. The support from progressive local authorities in fostering a healthy business environment also helps Da Nang break free from seasonal thinking, maintaining its prestige as a fertile ground for us. We hope that Nobu Danang will continue to enhance the city’s inherent pride,” stated a VCRE representative.
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