“Dual Identity” Uniqueness Helps Da Nang Reaffirm Its Position in the Real Estate Market

A “2-in-1” City

As Vietnam’s third-largest city, Da Nang stands out as a beacon of modernity, blending urban sophistication with natural allure. According to real estate experts, Da Nang is a rare case in Vietnam’s real estate market, possessing a unique “2-in-1” advantage that places like Phu Quoc, Nha Trang, and Quy Nhon cannot match.

The first aspect of Da Nang’s uniqueness is its appeal as a top-tier tourism capital. Featuring My Khe Beach, one of the top six most beautiful beaches in the world, the “heaven gate” of Hai Van Pass – “The world’s most magnificent pass,” Marble Mountains – Non Nuoc, the splendid Son Tra Peninsula, My Son Sanctuary, and Hoi An Ancient Town… all within the city, tied to rich local cultural values. This natural framework enhances the living environment’s quality, contributing to the innate charm of Vietnam’s most livable city.

Dual Identity Advantage – A Resort Capital and Economic Hub – Reinforces Da Nang’s Unique Position

More importantly, Da Nang also plays a dual role as the economic locomotive of Central Vietnam, promoting growth across various industries. As a hub for bustling commercial areas and modern infrastructure, Da Nang attracts abundant domestic and international investment capital. Its strategic location, convenient transportation network, and supportive business environment have made Da Nang a crucial economic center, drawing multinational corporations and development units.

This “dual identity” is a principal factor that helps Da Nang’s real estate market maintain its position and expectations of demand in the near future. Assessing Da Nang’s real estate market potential in 2024, Mr. Tran Trong Vu, a member of the Real Estate Market Research Task Force, Vietnam Real Estate Brokers Association (VARs) in Da Nang, said that the market would see significant supply as real estate developers focus on implementing numerous projects from the next quarter. Consumption has shown signs of improvement, with market liquidity concentrated in projects located in prime or conveniently connected areas to the city center.

According to Savills, Da Nang is leading the recovery of the tourism and resort sector, with sustainable growth driven by its strong connectivity infrastructure and the presence of international management units.

A Global Destination

Recently, Da Nang has consistently been in the spotlight, making it to the top Asian destinations by the prestigious Condé Nast Traveler magazine, the “explosive” media effect from American billionaire Bill Gates’ visit, and attracting weddings of many super-rich Indian couples.

A representative from Da Nang City’s Department of Tourism stated that the presence of influential figures boosts the city’s confidence in pursuing high-quality tourism development.

A representative from VCRE, the unit bringing the branded real estate project managed by the renowned Nobu Hospitality to Da Nang, noted that many coastal cities worldwide have proven their position and importance in tourism and economic development, becoming national symbols. Several have achieved international stature, with Da Nang being a prime example.

The grand story of this magical city cannot be fully conveyed through words or images alone. Da Nang also boasts one of the highest real estate profit margins in the country. Thanks to robust tourism, services, and infrastructure development, property values here have a stable growth trend. Da Nang is chosen for its unique characteristics and golden potential location. The site where VCRE is launching its first project truly builds trust from its inherent strengths.

Nobu Residences Danang marks the debut of Hollywood’s Nobu Hospitality in Vietnam.

Owning a beachfront land fund directly facing My Khe Beach on Vo Nguyen Giap Boulevard, Nobu Residences Danang is the first branded apartment in Southeast Asia managed and operated by Nobu Hospitality. The 43-story tower is expected to become a new iconic structure, the tallest in the city, ready to become a global destination, attracting elites and celebrities who are loyal customers of Nobu across continents.