Nobu Danang officially enters the real estate market of Da Nang

On the morning of June 6th, nearly 400 sales professionals from across the country gathered in the city of Da Nang to attend the introduction ceremony of the Nobu Danang project, organized by the boutique real estate developer – Bản Việt Real Estate Company (VCRE).

Inspired by the brand ‘Global Lifestyle Icon’ Nobu Hospitality, the reception area at the event was invested in by VCRE as an exhibition space incorporating various modern technologies, guiding guests on a unique experiential journey. Visitors embarked on an adventure through the timeline of Nobu Hospitality, explored new concepts curated by VCRE, and concluded with a unique Vietnamese-Japanese artistic space inspired by the materials used in the Nobu Danang apartments.

The highlight of the event was the ‘celebrity transformation’ segment for attending sales professionals, featuring a check-in area and photo opportunities with the latest Livebox technology, true to the Hollywood essence of Nobu.

The exhibition space utilizes technology to immerse customers in the experience of the Nobu, VCRE brands, and the materials used in the Nobu Danang apartments – Photo: VCRE

Also during the ceremony, sales professionals were inspired by the project through stories about Nobu Hospitality and the philosophy behind the brand’s success.

Representatives of strategic distribution partners committed to accompanying the project – Photo: VCRE

“VCRE is not just a real estate developer, but also aims to create living spaces with diverse experiences and values for the community. Therefore, we always view sales consultants as customers and hope that the project’s goals and vision will be fully understood and conveyed to customers by the sales team,” said Mr. Vo Thanh Lam, CEO of VCRE.

Accompanying the project are the most professional agency names in the market such as Smartland, IQI Vietnam, ERA Vietnam, Vhomes, Dong Tay Property, CBRE (Vietnam), Arcadia, Savills (Vietnam), Indochina Properties, CVR.

The Nobu Danang complex comprises the Nobu Hotels, Nobu Restaurants, and Nobu Residences – Photo: VCRE

Additionally, Nobu Danang has recently inaugurated its Sales Gallery and standard Nobu-style model apartments, welcoming all customers to visit and experience the multimedia presentation space. The modern multi-touch technology ‘I-Model’ and ‘Mapping Model’ with a 270-degree panoramic screen, reaching up to 3 meters in height, also provide a vivid cinematic experience akin to a business-class movie theater.

Established in 2007, VCRE is a member company of Phoenix Holdings. VCRE develops high-end real estate projects with artistic value, including residential, commercial, and other mixed-use projects in Ho Chi Minh City and other developing areas in Vietnam. With strong capital partners and an experienced team, VCRE is committed to contributing to Vietnam’s economic growth and providing sophisticated living experiences for residents.

Ranked as one of the 25 Most Creative Luxury Brands by Robb Report, Nobu Hospitality was founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper. The first Nobu hotel opened in 2013 in Las Vegas, and since then, 39 hotels have been opened or are in development.

Today, Nobu hotels are present in major cities worldwide such as Manila, Miami Beach, Malibu, Ibiza, Palo Alto, Marbella, Los Cabos, Barcelona, Warsaw, Chicago, Portman Square (London), Santorini… Additionally, Ho Chi Minh City is also one of the Nobu hotel projects being developed, along with Rome, Madrid, Toronto, Abu Dhabi, New Orleans, Barbuda, Tel Aviv, Hamburg…